Real Athletes, Real Grit, Real EK
At Eddie King we are proud to support a bold team of sponsored athletes who embody the spirit of dedication, discipline, and drive. From the arena to the gym floor, they represent a wide range of sports and backgrounds - united by a shared mindset to push boundaries and train with purpose. Whether they're chasing personal bests or inspiring their communities, our athletes are more than just competitors - they're the living pulse of the EK brand. Follow their journeys, learn their stories and see how they wear the kit built for performance.
Arabella Henderson - Eventing & Show Jumping
Arabella Henderson based at her family farm in Warwickshire.
Arabella has represented GB twice at Europeans eventing on
her home produced pony and came home the
best British rider and 6th and then 7th individually in Europe.
Arabella and her pony Mabel have been to horse of the year
twice show jumping as well as qualifying to compete at Hickstead in the main
ring in the 148 class in 2024 and 2025.
Arabella now makes the move on to horses and has two horses
at novice level and works hard at home to help produce young ponies and horses.
Arabella is delighted to be a Sponsored Athlete for 'Eddie
King, ‘the brand is perfect for me the equestrian clothing is so comfortable
yet so smart and flattering- totally perfect for training in when I am out and
about, the gym clothes are also incredible, I spend a lot of time in the gym
and xc running for the school so cannot wait to reach for these items of
clothes now first thing in the morning’
Phoebe Asquith - Rowing
Phoebe is from Worcestershire and Rows for Hartpury, in the Women's doubles.
Phoebe has already represented GB in a double at the GB Vs France Match where they won Gold. Then on Oct 31st 2025 she will be competing for GB at the Coupe de La Jeunesse Beach Sprints in Provincia de Cadiz, Spain.
We look forward to watching Phoebe compete and chase her dream to go to the Olympics.
Holly McHugh - Dressage
Holly McHugh represents the next generation of British dressage talent, combining ambition, dedication, and a deep-rooted commitment to horsemanship.
Her journey in the sport has been shaped by valuable early experiences, including volunteering with British Dressage Youth, where she developed a strong foundation and insight into the pathway for young riders. Holly then progressed into a formative apprenticeship with Eilberg Dressage, gaining hands-on experience within a high-performance training environment and learning from some of the sport’s leading professionals.
Now stepping into an exciting new chapter, Holly has secured her first industry role working alongside international rider Andrew Gould, where she continues to refine her skills both in the saddle and as an emerging professional within the dressage world.
Alongside her professional development, Holly is focused on producing her own horse, Nesquik B, a German Riding Pony she is backing herself. With a long-term vision of training him to Pony FEI level, Holly is committed to developing Nesquik B through a correct and sympathetic system, reflecting her belief in producing horses with longevity and confidence.
Grounded, hardworking, and driven, Holly embodies the values of modern dressage — balancing performance with partnership. As part of the Eddie King team, she represents a new wave of riders dedicated to excellence, style, and the future of the sport.
Amy Harris - Eventing
Hi, I’m Amy!
I’m passionate about eventing and have been lucky enough to share my journey with some incredible horses. My first horse, Bachelor Boy, originally joined us as a dressage horse but soon became the one who started my British Eventing adventure. Together, we progressed from BE90 to Advanced level and successfully completed multiple 3* events. He’s now enjoying a slightly easier life—retired from eventing but still loving his dressage and showjumping outings. He truly owes me nothing!
I currently have a talented young event horse that I’ve produced myself from an unbacked three-year-old to competing in his first events this season. I’m really excited about what the future holds for him and looking forward to an exciting season ahead.
My other horse, Flash, is an ex-racehorse who has taken to eventing with real enthusiasm. This season has been focused on bringing him back to full fitness after an operation, and I’m confident we’ll come back stronger and better next year.
Alongside eventing, I love producing and helping others with young horses and ponies—it’s so rewarding to see their progress. Outside of horses, I also enjoy running and have taken part in a couple marathons and half-marathons. Which I look forward to keep trying to improve and push myself.
Scarlett Starkey - Eventing
I am a 20 year old event rider based at Lyford Stud in Oxfordshire which is our family run livery and competition yard.
I have competed up to intermediate and 2* and I have 3 horses I am campaigning going into the 2026 season. I have represented the central region at the Youth Championships 3 years in a row in 2021, 2022 and 2023 where I have been placed in the top 10 every time.
The horses I have are Terry who I have produced to intermediate from being a seasoned hunter, Comma who is a homebred who is stepping up to Novice and Piglet who is OTTB who is making the step up to 100. As well as my own horses, I also love producing and helping others with their horses and it is so rewarding watching them going out and doing well at their competitions and whilst training.
I also love the gym and I am hoping to complete my first marathon next year!
Scarlett Bond - Cheerleading
Scarlett is from Gloucestershire and has already travelled the world with her Cheerleading squad, winning many international championships.
"I have been involved in sports all my life, by starting with following rugby and then leading to a growing interest in all sports and competing in a variety of sports. Currently my main focus is competing at the Cheerleading World Championships in April 2026. Alongside training with my team I also pride myself with being an avid gym goer, and work on all aspects of my fitness from strength, power, aerobic fitness and flexibility. After recently trying the sports bras and leggings from Eddie King, I have loved not only how they fit but the feel of them. I am excited to become an athlete representing Eddie King on their journey."